SPINS 2024 CPG Trend Report: Rising Ingredients
In the 2024 Spins Trend Report on CPG, several ingredients stand out as potential breakout stars poised to make waves in the industry. Let's delve into these intriguing ingredients and explore why they're on the verge of a breakout this year.
Cinnamon: Cinnamon isn't just a spice relegated to holiday treats; it's gaining traction as a versatile ingredient with a host of health benefits. From its anti-inflammatory properties to its potential role in regulating blood sugar levels, cinnamon is capturing the attention of health-conscious consumers. Its warm, comforting flavor makes it a popular addition to a variety of products, from beverages to snacks and supplements.
Bee Propolis: Bee Propolis is a resinous substance used by bees to seal and protect their hives. Rich in antioxidants and known for its antimicrobial properties and immune system protection (especially with colds and the flu) bee propolis is finding its way into an array of CPG products, particularly in skincare and supplements.
Beet Root: Packed with vitamins, minerals, and nitrates, beet root offers a myriad of health benefits, including improved exercise performance, cardiovascular health, lower blood pressure, and enhanced cognition.
Magnesium: Magnesium is an essential mineral involved in over 300 biochemical reactions in the body, yet many people fall short of meeting their daily requirements. As awareness of magnesium's importance grows, so does its presence in CPG products. From sleep aids to muscle recovery supplements, magnesium is gaining recognition for its role in promoting relaxation, supporting bone health, and relieving muscle cramps.
Dong Quai: Dong quai, also known as "female ginseng," has been used in traditional Chinese medicine for centuries to support women's health. With its potential to alleviate menstrual symptoms, regulate hormonal balance, and improve circulation, dong quai is garnering interest beyond traditional herbal remedies. Expect to see dong quai featured in women's health supplements and wellness products catering to hormonal support.
Creatine: Long popular among athletes and bodybuilders, creatine is now expanding its reach into mainstream wellness and functional food products. Known for its role in energy production and muscle strength, creatine is increasingly recognized for its cognitive benefits and potential therapeutic applications. From pre-workout supplements to brain-boosting beverages, creatine is poised to appeal to a broader audience seeking enhanced performance and vitality.
