SPINS 2024 Trend Predictions: Women’s Health
The 2024 CPG Trends report by SPINS highlights emerging trends that influence consumer choice, including expanding women's health into new categories and outlets. Here are some key details based on the report findings:
New Categories in Women's Health:
Less generic, more case-specific products (teens, more niche brands for motherhood, PCOS support, hormonal health, cycle syncing, global menopause).
DTC brands move to retail.
Women's Sports Nutrition, using functional ingredients.
More female founders make products for women!
Health Research Initiatives: The Initiative on Women’s Health Research, championed by influential figures like First Lady Jill Biden, is actively working to address research gaps and disparities in women's health.
This evolution in women's health is marked by a departure from conventional norms and a move towards a more inclusive and multifaceted approach that caters to the diverse healthcare needs of women across different demographics and life stages.
