Free founder tools
These are the same tools we use with our clients. They're free to download, and they'll help you make better decisions before you spend real money. Just add your email and we'll send them over.
Formulation · Free PDF
A PRD (Product Requirements Document) is the single spec that defines your product before formulation begins: flavor, format, nutrition, claims, packaging, and cost targets. Deciding these up front is what keeps a formulation project on track and gets you ready to brief a formulator. Skip it and you can burn months and budget formulating something that drifts from your brand, misses your price, or can't scale at a co-packer. It's the fillable template JAI uses with clients, with one already filled in for a sample drink so you can see exactly what a finished one looks like.
Production Operations · Free PDF
Your co-packer is the company that actually makes your product, so getting the choice right matters more than almost anything else early on. We built this scorecard so you don't have to guess: it walks you through the six things to weigh on every candidate, from capability and capacity to certifications, equipment, location, and track record. It also comes with a questions-to-ask script, a documents-to-request list, and a commercial-terms worksheet, so you can decide with confidence before you sign, not with regret after the first run.
A 30-minute call with Matt, our founder and CEO, is the fastest way to know if we're the right fit.