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Practical guides for CPG founders.

Founder-facing guides to formulation, co-packing, and production operations — written by operators who've actually shipped products, not marketers. No fluff, real decision tools.

A beverage-company planning board with labeled cards reading Brand, Positioning, Target Consumer, Nutrition, Function, and Packaging, beside blank can and bottle packaging options, color swatches, a notebook, and a laptop.

Featured · Founder's guide

How to start a beverage company.

From kitchen sample to first retail PO: validate, formulate, find a co-packer, and run your first production. Free PRD template included.

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All guides

Founder's guide How to start a beverage company. From kitchen sample to first retail PO: validate, formulate, find a co-packer, and run your first production. Free PRD template included. 16 min read · Matt Wallace Production Operations How to choose a co-packer for your first production run. The six-point framework JAI uses to evaluate co-packers, the questions to ask, and the red flags to walk away from. Free scorecard included. 9 min read · Jamie Carpenter

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