Insights

Practical guides for CPG founders.

Founder-facing guides to formulation, co-packing, and production operations — written by operators who've actually shipped products, not marketers. No fluff, real decision tools.

All guides

Founder's guide How to start a beverage company. From kitchen sample to first retail PO: validate, formulate, find a co-packer, and run your first production. Free PRD template included. By Matt Wallace, Founder & CEO 16 min read · Updated Jun 2026 Production Operations How to choose a co-packer for your first production run. The six-point framework JAI uses to evaluate co-packers, the questions to ask, and the red flags to walk away from. Free scorecard included. By Jamie Carpenter, Operations Lead 9 min read · Updated Jun 2026 Formulation pH and acidity in beverage formulation. What pH and titratable acidity control, the pH 4.6 line that decides how your product gets made, and how to formulate for taste, safety, and shelf life at once. By Matt Wallace, Founder & CEO 8 min read · Updated Jul 2026 Production Operations Aseptic filling in beverage manufacturing. What aseptic filling is, how it works, and how it compares to the other ways to preserve a beverage, so you can pick the right process for a shelf-stable product. By Jamie Carpenter, Operations Lead 9 min read · Updated Jul 2026 Formulation Flavor vs. extract in beverage formulation. The difference between a flavor and an extract, how the natural and artificial choice plays out on cost and supply, and why whether a flavor survives the can can matter more than where it came from. By Aaron Wisniewski, Lab Manager 8 min read · Updated Jul 2026 Formulation Beverage formulation: a founder's guide. A walkthrough of how a drink becomes a formula: the product requirements document, section by section, and the four-phase process that turns it into a production-ready spec. By Matt Wallace, Founder & CEO 15 min read · Updated Jul 2026

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